Work Concept · Tidewell
Tidewell
A night-time app introduced the way it feels: deep navy, a soft lilac accent and the wind-down timer front and centre.
Concept · Tidewell
Tidewell · Product page header · 21:9 · 3840 × 1646Concept · fictional app
The brief
Tidewell helps people wind down with timers and soundscapes. The header has one job: make the app feel calm before anyone reads a word.
Approach
- One line, centred between two pairs of tilted phones, so the message survives at every crop.
- The real wind-down and soundscape screens carry the story; nothing is shown that the app doesn’t do.
- A starry navy field taken from the app’s own palette, so the header and the app feel like one product.
- App
- Tidewell (fictional)
- Category
- Sleep and wind-down
- Deliverable
- Product page header
- Spec
- 21:9 · 3840 × 1646
- Line
- “Fall asleep with the tide.”
Palette
- Night#141B3A
- Deep#2C3170
- Violet#6E63D9
- Lilac#C9B8F5
- Haze#A9A6C9
Concept · Tidewell
Concept · Tidewell
Tidewell · App screensConcept · fictional app
Concept work. Tidewell is a fictional app, designed to show how we work. Every name, person, number and place inside it is invented. Client work will appear here only with permission.
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