Work Concept · Parcel
Parcel
A search creative built to read in a split second: one clear line, one phone, the number that matters.
Concept · Parcel
Parcel · Search results creative · 3:2 · 3840 × 2560Concept · fictional app
The brief
Parcel keeps budgets simple. In search, it competes with a wall of other finance apps, so the creative had to say one thing quickly.
Approach
- Icon and line on the left, a single phone on the right: the layout people scan fastest at search size.
- The overview screen leads, because “what’s left to spend” is the whole promise.
- A soft mint field from the app’s palette keeps it friendly, not like a bank.
- App
- Parcel (fictional)
- Category
- Budgeting
- Deliverable
- Search results creative
- Spec
- 3:2 · 3840 × 2560
- Line
- “Know what’s left to spend.”
Palette
- White#FFFFFF
- Ink#121614
- Green#1E9E61
- Mint#E3F5EC
- Grey#7A817D
Concept · Parcel
Concept · Parcel
Parcel · App screensConcept · fictional app
Concept work. Parcel is a fictional app, designed to show how we work. Every name, person, number and place inside it is invented. Client work will appear here only with permission.
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